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enteraction designs, builds and runs social games for brands, media owners, eGaming companies and rights holders.
Social gaming provides revenue, customer engagement, brand value and marketing data. We think of a social game as something which successfully achieves one of these criteria or all four, on social networks, online and on mobile.
We are working with Europe's leading media and gaming brands, providing turn-key solutions for social gaming and a selection of white label products. Utilising our in-house social gaming framework (GameShaper®) we can demonstrably reduce risk, reduce up-front cost, increase speed to market and generate ROI.
Our business is designed to work in partnership with our clients to leverage your market knowledge, creativity, IP and networks to get the most from this exciting new space. We operate on the following five key principles:
enteraction exists to offer our clients a route into social gaming which is low risk, cost effective and quick to market. We run your games as a service and offer a full turn-key solution on strategy, commercial modelling, design, development, deployment, analytics and customer management.
Social games can offer amazing returns; we work with you to unlock this for your business. Whether it is direct revenue, branded opportunities, data (or all three) enteraction is here to create return on your investment.
By using our in-house technology (GameShaper® ) we ensure our products are proven and can significantly reduce the speed to market on game development. This also has the happy result of lower up-front costs!
enteraction offer a Global network of users via our GameShaperConnected® eco-system. We add clients to this to increase reach and lower cost of acquisition.
We treat our games as services, not fire-and-forget products. They adapt as a result of customer behaviour and we are designed as a business to iteratively optimise the experience based on detailed on-going analysis of each game.
enteraction offers a turnkey solution to social game design, management, marketing, analysis and optimisation. We create bespoke games, offer a suite of whitelabel products and provide technical publishing services to allow our clients to enter and compete in this exciting space with confidence.
We are the world's leading supplier of social gaming to the publishing and eGaming industries and have creativity, technology and commercial experience which makes us globally unique.
Experience tells us every partnership is unique, however we approach every project on the basis that we have fun in doing what we are doing; we are transparent at all stages and we understand what success looks like and collectively aim for that!
Typically our clients get the following from enteraction:
Social gaming has rapidly grown to engage over 300million people playing every month on social networks alone, generating over $1.6 billion in annual in-game revenues and forming a primary part of a person's social networking experience. The opportunities for your brand include:
Deep profile your customers with daily, weekly and monthly analysis of demographics, user behaviour and social graph connections delivered from a one-off, one-click game install that supplies full name, postal address, email address and permission for future marketing.
Acquire a brand new revenue stream from 2-10% of your customers that choose micropayments to purchase virtual goods and boosts to improve their game experience.
Creation of a new commercial asset that out-performs traditional digital media campaigns through simple to integrate branded opportunities such as: branded virtual goods, display ads, offer wall, watch & earn video, promo codes, prize draws, product placement and overall game sponsorship.
Watch your customers get addicted to playing with your brand and sharing it with their friends! 15-20% of monthly active users return to play in any given day with the average customer playing for 8 minutes per day, sharing game achievements with 150 'friends' each time!
