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overview: reduce risk, reduce cost, increase speed to market and generate ROI

enteraction designs, builds and runs social games for brands, media owners, eGaming companies and rights holders.


Social gaming provides revenue, customer engagement, brand value and marketing data. We think of a social game as something which successfully achieves one of these criteria or all four, on social networks, online and on mobile.


We are working with Europe's leading media and gaming brands, providing turn-key solutions for social gaming and a selection of white label products. Utilising our in-house social gaming framework (GameShaper®) we can demonstrably reduce risk, reduce up-front cost, increase speed to market and generate ROI.


principles: we are the worlds leading social gaming solutions provider

Our business is designed to work in partnership with our clients to leverage your market knowledge, creativity, IP and networks to get the most from this exciting new space. We operate on the following five key principles:

01.

choice is important

enteraction exists to offer our clients a route into social gaming which is low risk, cost effective and quick to market. We run your games as a service and offer a full turn-key solution on strategy, commercial modelling, design, development, deployment, analytics and customer management.

02.

business means business

Social games can offer amazing returns; we work with you to unlock this for your business. Whether it is direct revenue, branded opportunities, data (or all three) enteraction is here to create return on your investment.

03.

time is precious

By using our in-house technology (GameShaper® ) we ensure our products are proven and can significantly reduce the speed to market on game development. This also has the happy result of lower up-front costs!

04.

share and prosper

enteraction offer a Global network of users via our GameShaperConnected® eco-system. We add clients to this to increase reach and lower cost of acquisition.

05.

service not serveless

We treat our games as services, not fire-and-forget products. They adapt as a result of customer behaviour and we are designed as a business to iteratively optimise the experience based on detailed on-going analysis of each game.

 
 

what we do: we design, build, manage and analyse

enteraction offers a turnkey solution to social game design, management, marketing, analysis and optimisation. We create bespoke games, offer a suite of whitelabel products and provide technical publishing services to allow our clients to enter and compete in this exciting space with confidence.

We are the world's leading supplier of social gaming to the publishing and eGaming industries and have creativity, technology and commercial experience which makes us globally unique.

 
 

insight:we understand what success looks like

Experience tells us every partnership is unique, however we approach every project on the basis that we have fun in doing what we are doing; we are transparent at all stages and we understand what success looks like and collectively aim for that!

Typically our clients get the following from enteraction:

  • The latest market insight into the world of social gaming and how it's relevant for your brand
  • Our immersion in the objectives of your brand and the specific project
  • A proposal for a game with all social mechanics, in consultation with yourself at key stages
  • A full P&L model for full transparency of revenues and costs
  • A clear understanding of the key metrics for success
  • Reviews into your social game's product development and gaming strategy
  • An Agile Project Management methodology for the delivery of the development phase
  • Full management of the UAT, Beta and performance optimisation stages
  • Management of the customer acquisition campaign across our own network, on Facebook and via other marketing channels
  • eCRM and sCRM for retention and engagement
  • Localisation of your product for other markets if necessary
  • Regular management reporting
 
 

opportunities:300 million people play every month on social networks

Social gaming has rapidly grown to engage over 300million people playing every month on social networks alone, generating over $1.6 billion in annual in-game revenues and forming a primary part of a person's social networking experience. The opportunities for your brand include:

customer data

Deep profile your customers with daily, weekly and monthly analysis of demographics, user behaviour and social graph connections delivered from a one-off, one-click game install that supplies full name, postal address, email address and permission for future marketing.

virtual goods revenue

Acquire a brand new revenue stream from 2-10% of your customers that choose micropayments to purchase virtual goods and boosts to improve their game experience.

branded opportunities

Creation of a new commercial asset that out-performs traditional digital media campaigns through simple to integrate branded opportunities such as: branded virtual goods, display ads, offer wall, watch & earn video, promo codes, prize draws, product placement and overall game sponsorship.

brand engagement

Watch your customers get addicted to playing with your brand and sharing it with their friends! 15-20% of monthly active users return to play in any given day with the average customer playing for 8 minutes per day, sharing game achievements with 150 'friends' each time!

 
 

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+44 (0)207 840 7282

hello@enteraction.co.uk

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